ODGOVORNOST UGOVORNIH STRANA KOD UGOVORA O FRANŠIZINGU
Apstrakt
Posebnost ugovora o franšizngu, kao i činjenica da ih uglavnom diktiraju davaoci franšize koji žele da minimalizuju svoju eventualnu odgovornost, čine da su ovi ugovori interesantni sa aspekta odgovornosti ugovornih strana, jer pored uobičajnih postoje i neke specifčne odgovornosti. Iz pojačane obaveze davaoca franšize da u predugovornoj fazi drugu ugovornu stranu informiše o budućem poslu, ustanovljena je predugovorna odgovornost davaoca franšize, ako u toku trajanja ugovora korisnik otkrije da informacije koje su ga navele na zaključenje ugovora nisu bile tačne ili nisu bile potpune. Jedna od specifčnih odgovornosti davaoca franšize u okviru predugovorne faze je odgovornost za poslovni uspjeh korisnika franšize, jer davalac franšize u predugovornim informacijama često predočava potencijalnom korisniku previše optimističnu prognozu prihoda kako bi ga podstakao da se priključi mreži. Još jedno sporno pitanje vezano je za opseg i granice odgovornosti davaoca franšize povodom štete koju je korisnik franšize nanio trećim licima. Konfuziju naročito stvara okolnost da je odnos nezavisnosti davaoca i korisnika franšize prikriven sistemom standardizacije i unifkacije, što spolja stvara utisak jednog entiteta. Iako je sudska praksa kolebljiva kada je u pitanju odgovornost davaoca za neizvršenje ugovornih obaveza korisnika franšize prema trećim licima, nazire se tendencija pojačane odgovornosti davaoca franšize. Argumenti za ovu odgovornost zasnivaju se na kontroli koju davalac ima nad poslovanjem korisnika, ali i utisku koji je prisutan u javnosti da se radi o jednom entitetu.
Reference
Baillicu, V. D., Streetwise Franchising, Hutchison Business, London, 1988.
Blumberg, I. P., Strasser, A. K., Enterprise Liability in Commercial Relationships: Including Franchising, Licensing, Health Care Enterprises, Successor Liability, Lender Liability, and Inherent Agency, Aspen Law & Business, 1998.
Bueno Diaz, O., Franchising in European Contract Law: A comparison between the main obligation of the contracting parties in the Principles of European Law on Commercial Agency, Franchise and Distribution Contracts (PEL CAFDC), French and Spanish Law, Vol. 8, European Law Publishers, 2008.
Burns, T., “The Legal Implications of Reputation Risk Management for Franchisors”, Journal of International Commercial Law and Technology, Vol. 2, 4/2007, 231-240.
Flynn, R. M., „The Law of Franchisor Vicarious Liability: A Critique“, Columbia Business Law Review, 1993, 89-97.
Mlikotin-Tomić, D., Ugovor o franchisingu, Informator, Zagreb 1986.
Parivodić, M., Pravo međunarodnog franšizinga,Službeni glasnik, Beograd 2003.
Perović, J., „Zaštitne klauzule u međunarodnim trgovinskim ugovorima“, Pravni život, 12/2009, 480-500.
Sappideen, C., Paul O’Grady and Geoff Warburton, Macken’s Law of Employment, Thomson Reuters, 6th ed. 2009.
Spasić, I., Franchising posao, Institut za uporedno pravo, Beograd 1996.
Terry, L. A., Huan, L. J., „Franchisor Liability for Franchisee Conduct“, Monash University Law Review, Vol 39, 2/2013.
Sudska praksa
Beck v Arthur Murrey 54 Cal Rptr 328 (1966).
Billops v Magness Construction 391 A 2d 196 (1978).
BP Exploration & Oil Inc. V. Jones (558 S.E.2d. 398 (Ga. Ct. App.2001)).
Cass. com. 4. dec. 1990, JCP, 1911. II, 21725, note G. Virassamy.
Cass. com. 24. Februar 1998, D. 1998, somm., p.337. obs. D. Ferrier.
Chevron Oil v Sutton 515 P 2d 1283 (1973).
Coty v United States Slicing Machine Co 373 NE 2d 1371 (1978).
Commerce Commision v Contours Exclusive Ltd.
Dorsic v Kirtin 96 Cal Rptr528 (1971).
Drexel v Union Prescription Centers 582 F 2d 781 (1978).
Fidelman-Danziger v Statler Management 136 A 2d 19 (1957).
Fitzgerald v H&R Block The Income Tax People Ltd.
Font v. Stanley Steemer Int’l Inc. (849 So. 2d 1214 (Fla. Dist. Ct. App. 2003)).
Gizzi v. Texaco Inc. (437 F.2d 308 (5th Cir.), cert. denied, 404 U.S. 829 (1971)).
Holiday Inns v Newton 278 SE 2d 85 (1981).
Hyde v Schlotzsky’s Inc, 561 SE 2d 876 (Ga Ct App), 2002.
Morse v McDonald’s Corporation (Conn Super Ct, No CV 000379426S), 6 November, 2001.
Myszkowski v Penn Stoud Hotel, Inc. 634 A. 2d 622 (1993).
Nelson v International Paint 734 F 2d 1084 (1984).
Nichols v Arthur Murrey Inc 56 Cal Rptr 728 (1967).
Northern v McGraw-Edison & Co 542 F 2d 1336 (1976).
Ottermeyer v Baskin 625 P 2d (1981).
Pizza K Inc. v. Santagata (547 S.E. 2d 405 (Ga. Ct. App. 2001)).
Read v Scott Fetzer Co, 990 SW 3d 732 (Tex, 1998).
Sentencia Audiencia Provincial Zaragoza 25. jul. 2000, JUR 2000/273349.
Singleton v International Dairy Queen 332 A 2d 160 (1975).
Slates v International House of Pancakes 413 NE 2d 457 (1980).
Stanford v Dairy Queen Products 623 SW 2d 797 (1981).
United States District Court of Massachusetts, Awuah v Coverall North America Inc.
Quad-L v Tastee Freez 528 NE 2d 1107 (1988).
Wunder v Mobil Oil Corporation (Conn Super Ct, No X04CV000120525S), 24 October, 2002.
United States, Courts judgements: https://www.casemine.com/judgement/us/5914c56cadd7b049347d4014
https://www.casemine.com/judgement/us/5914c85dadd7b049347e9a83
https://www.casemine.com/judgement/us/5914b93eadd7b04934789f83
https://www.casemine.com/judgement/us/59147f78add7b04934462204
https://www.casemine.com/judgement/us/59147a7fadd7b0493440be43
https://openjurist.org/437/f2d/308/gizzi-v-texaco-inc-giaccio
https://openjurist.org/437/f2d/308/gizzi-v-texaco-inc-giaccio
https://casetext.com/case/fdelman-danziger-inc-v-statler-m-inc
http://www.leagle.com/decision/1993745430PaSuper315_1741
http://caselaw.fndlaw.com/ga-court-of-appeals/1197219.html
Internet izvori
Federal Trade Commission’s Trade Regulation Rule,1979 (noveliran 2008).-https://www.ftc.gov/.
Nacrt Građanskog Zakonika Republike Srbije, 2015. - https://www.mpravde.gov.rs/fles/NACRT.pdf.
UNIDROIT Guide to International Master Franchise Arrangements, 1998 (noveliran 2007). - https://www.unidroit.org/franchising-guide-secondedition-2007-overview
UNIDROIT Model Franchise Disclosure Law, 2002. -https://www.unidroit.org/instruments/franchising/model-law.
UNIDROIT Principles of international commercial contracts, http://www.unidroit.org/publications/513-unidroit-principles-of-internationalcommercial-contracts
